Digital signage has improved hugely from a content perspective, and in terms of how easy it is to manage screens without clunky hardware. But are we still missing the third element, on how to measure the success of our screens? Here's how we looked to solve that recently at ScreenCloud.
In this episode, David and Mark talk about how ScreenCloud communicates with its investors and why it's worked for them.
Most SaaS people are a little obsessed by numbers. But do they really matter that much and do we run the risk of focusing on the wrong things if we ignore our gut? Mark and David take opposing sides on the debate.
The most important numbers for each stage of your evolution are the ones that you can determine with reasonable certainty. For everything else, you need an educated guess. Here's how you do it.
This is our story. I can guarantee it will be yours too if you are in the $0-$1m phase.
What are the key measures that are widely accepted as being good in SaaS and how are we at ScreenCloud measuring up against them at this stage in our development?
SaaS Quick Ratio is a brilliant and easy benchmark that shows if your business is running efficiently. But, it has to be looked at in the context of customer behaviour and the way your analytics calculate a churn.
