Podcast EP 55 - Writing a Business Book
In this episode (recorded remotely) Mark and David share the trails and tribulations of writing a book, particularly anything on modern approaches to connecting and engaging with employees effectively.
Writing a book is a nerve-racking leap into the unknown. In Kurt Vonnegut's words, "we have to continually be jumping off cliffs and developing our wings on the way down".
A few months ago, two of our founders David and Mark decided to take the plunge. They're writing a business book about modern approaches to connecting and engaging with employees effectively. It's something we all feel very passionate about and can't wait to share our perspectives.
Today's episode deep dives into their writing journeys, including the ah-hah moment that inspired them to write the book, the book's structure, how they divide the workload, how we're going to promote the book, and the potential outcome. The real gem of this episode is their honest struggles with writing a book (captured in an upcoming video docu-series), their different writing processes, and how they're balancing these differences to achieve promising end-results.
Check Out: Watch this episode on YouTube
Check out: Remote: Office Not Required by David Heinemeier Hansson & Jason Fried.
Learn more: The Conversational Marketing by Drift.
Follow: The Connected Company book’s journey and be the first to hear when the book is published.
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