Podcast EP 54: Diving into SaaS Pricing

In this episode (recorded remotely), we go deep into pricing in SaaS. Mark and David spill the beans on their experiences and challenges with pricing at ScreenCloud. Sharing what they have learned and how they managed to find the ideal balance.

By
Angelica Sykes
on
Mar 5, 2021
Category:
Podcast

Pricing is hard. I know, revolutionary stuff, it's a constant balance between value and vital projections. It's complicated stuff.
We have a secret to share, don't tell anyone this, but in the early days of ScreenCloud, pricing was a "pull a number out of a hat" exercise, as Mark explains in today's episode.

As your startup grows and expands, however, your pricing strategy needs to adapt and evolve with it, and continual experimentation and testing is essential. In this episode, David and Mark discuss their experience and challenges with pricing at ScreenCloud, as well as what they've learned from well-respected experts in the industry, including the three tiers of B2B SaaS customers and the four myths of bundling. And how, above all, your pricing should be simple and aligned with the value you create for your customers.

LISTEN HERE:

 

---

Show notes:  

Check Out: Watch this episode on YouTube

Check out: EnterpriseReady podcast episode featuring Adam Gross.

Check out: Invest Like the Best podcast episode featuring Shishir Mehrotra.

Read more: The four myths of bundling.

Find out about ScreenCloud: screencloud.com  

Connect with David Hart or Mark McDermott on LinkedIn.

Get in touch: hello@screencloud.com 

Angelica Sykes

Content at ScreenCloud.