Podcast EP 54: Diving into SaaS Pricing
In this episode (recorded remotely), we go deep into pricing in SaaS. Mark and David spill the beans on their experiences and challenges with pricing at ScreenCloud. Sharing what they have learned and how they managed to find the ideal balance.
Pricing is hard. I know, revolutionary stuff, it's a constant balance between value and vital projections. It's complicated stuff.
We have a secret to share, don't tell anyone this, but in the early days of ScreenCloud, pricing was a "pull a number out of a hat" exercise, as Mark explains in today's episode.
As your startup grows and expands, however, your pricing strategy needs to adapt and evolve with it, and continual experimentation and testing is essential. In this episode, David and Mark discuss their experience and challenges with pricing at ScreenCloud, as well as what they've learned from well-respected experts in the industry, including the three tiers of B2B SaaS customers and the four myths of bundling. And how, above all, your pricing should be simple and aligned with the value you create for your customers.
Check Out: Watch this episode on YouTube
Check out: EnterpriseReady podcast episode featuring Adam Gross.
Check out: Invest Like the Best podcast episode featuring Shishir Mehrotra.
Read more: The four myths of bundling.
Find out about ScreenCloud: screencloud.com
Get in touch: firstname.lastname@example.org