Podcast EP 52 - Going Back to Basics

In this episode (recorded remotely), Mark and David talk about revisiting our positioning at ScreenCloud and what questions this has brought up. Take it back to basics to best empower your company to tackle the challenges ahead.

By
Angelica Sykes
on
Mar 5, 2021
Category:
Podcast

During the current crisis and the almost inevitable financial downturn that will ensue, many companies are going back to basics. Questioning their positioning, who their core customers are, what their offering is, and perhaps most importantly of all; how this is still relevant to the world today.


We need to simplify, take it back to the drawing board and ensure we get our house to be able to tackle the challenges ahead, trade through 2021 and dare we dream- continue to expand and grow.

In this episode, Mark and David talk about revisiting our positioning at ScreenCloud and what questions this has brought up. How serving everyone and being a generalist can lead to short-term profit, but why niching to one expert area could unlock an underserved need in the market. With examples of category leaders like Drift, who found a way to change the entire system by specialising in one area, and why looking back to what worked isn’t the way to determine what could be.

LISTEN HERE:

 

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Show notes:  

Check Out: Watch the episode on YouTube

Check Out: Drift’s Conversational Marketing

Find out about ScreenCloud: screencloud.com  

Connect with David Hart or Mark McDermott on LinkedIn.

Get in touch: hello@screencloud.com 

Angelica Sykes

Content at ScreenCloud.