Podcast EP 17 - The Importance of Storytelling

We talk about why storytelling is a great tool within a business for solving problems and communicating with your team.

By
Beth Gladstone
on
Dec 31, 2019
Category:
Podcast

Storytelling is a great tool within a business for solving problems and communicating with your team. Why? Because it clearly conveys your 'intent'. Sharing your intent means people understand where you're heading and why.

Telling a story from a company perspective that illustrates your intent also means that everyone knows the direction you are heading. A story is so much more identifiable and easy to engage with than a list of objectives, or a mission statement. Who remembers their company's 10 Values if it's presented as a list of bullet points with no narrative around it, anyway?

As usual we meander off into a few other 'stories' to make the point.

LISTEN HERE:

---

Show Notes:

Debbie Wosskow's network for working women in the UK: https://www.allbrightcollective.com/

Secret Entrepreneurs Podcast: https://www.secretleaders.com/david-buttress

---

Find out about ScreenCloud: screen.cloud

hello@screen.cloud

Beth Gladstone

Head of Content at ScreenCloud. Writer and content strategist.